Terms and Conditions

Website Terms and Conditions · Version 1.0 · Last updated October 2026

These terms govern your use of the KeepItUp Fitness website. By using the site you accept them. If you do not accept them, please do not use the site.

Worth knowing up front: these terms cover the website itself. They do not cover buying coaching or a training programme — that is governed by the Client Sign-Up Agreement, which you accept separately in the coaching app before you start. Nothing here reduces your rights under that Agreement or under consumer law.

1. Who runs this website

This website is operated by KeepItUp Fitness, the trading name of George Warner, who trades as a sole trader in England ("the Trainer").

Contact: hello@keepitupfitness.com

Address: KeepItUp Fitness, 124 City Road, London, EC1V 2NX

2. Using the site

  • You may use the site for your own personal, non-commercial purposes — reading it, learning about the coaching, getting in touch, and subscribing to emails if you choose to.

  • You must not misuse the site: no attempting to gain unauthorised access, introducing malicious code, scraping or harvesting content or contact details in bulk, overloading the site, or using it for anything unlawful.

  • You must not submit anything through a form or any other feature of the site that is unlawful, abusive, deliberately false, or that infringes someone else's rights.

  • Access may be suspended or withdrawn if these terms are breached.

3. What is on the site, and what it is not

The site contains general information about coaching, and may include a blog, articles, and videos. That content is general in nature and is published for information only. The same applies to general content published on KeepItUp Fitness social media channels.

  • General fitness content on this site or on KeepItUp Fitness social media is not personal coaching advice, and is not medical advice. It has not been written with your individual circumstances, health, injuries, or training history in mind.

  • Do not rely on it as a substitute for personalised coaching or for advice from a qualified healthcare professional. If you have a health condition, an injury, or any doubt about whether an exercise is safe for you, get proper advice before doing it.

  • Personalised coaching, where the Trainer does take your circumstances into account, is provided under the Client Sign-Up Agreement — not through this website.

  • Information is kept as accurate and current as reasonably possible, but no promise is made that everything on the site is complete, accurate, or up to date at any given moment.

4. Prices and descriptions on the site

Prices and descriptions on the website are a guide. If anything differs from what is shown when you buy, what is shown when you buy applies, and you will always see it before you pay. For in-person coaching, that is the Trainer's current Pricing document; for online subscriptions and programmes, it is the purchase page in the coaching app.

5. Intellectual property

  • All content on this site that is owned by or licensed to KeepItUp Fitness — including text, training content, photographs, video, graphics, the KeepItUp Fitness name, and the logo — remains the property of KeepItUp Fitness or the relevant owner.

  • You may view the site, and print or download extracts for your own personal, non-commercial use.

  • You may not reproduce, republish, distribute, sell, or use any of it commercially, or present it as your own, without written permission. Sharing a link to a page is always welcome.

  • Nothing here restricts anything you are permitted to do under copyright law.

6. Enquiries, emails, and cookies

  • What happens to information you send through a form on the site, when you may receive marketing emails, and the cookies the site uses, are all set out in the KeepItUp Fitness Privacy Notice, which is published alongside these terms.

  • Subscribing to emails is entirely optional and never a condition of anything. If you buy from KeepItUp Fitness, you may occasionally be emailed about similar new programmes, coaching and offers, as explained in the Privacy Notice. You can opt out of those at any time. Every marketing email includes an unsubscribe link, and you can also unsubscribe simply by replying and asking.

  • Please do not send detailed health information through a form on the site. If your health matters to whether you can train, it will be discussed properly once you are in touch.

7. Links to other sites

The site may link to other websites — the coaching app storefront, a gym, a social media page, an event, or a source referenced in an article. Those sites are not controlled by KeepItUp Fitness, and no responsibility is taken for their content or their privacy practices. Once you follow a link you are governed by that site's own terms and privacy policy. In particular, the Trainer's programmes and subscriptions are sold through the coaching app provider (currently FITR): its own terms apply to your use of its app and website, and the Client Sign-Up Agreement governs what you buy from the Trainer there.

8. Availability

The site is hosted by a third-party platform and is provided on an "as available" basis. It may be unavailable at times for maintenance, updates, or reasons outside the Trainer's control, and no guarantee is given that it will be uninterrupted or error-free. Where the site is unavailable, coaching already purchased is unaffected — see Section 10 of the Client Sign-Up Agreement, which deals with app and platform access.

9. Liability

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded or limited.

Subject to that:

  • No liability is accepted for loss arising from reliance on general information published on the site, where that information was not personal coaching advice given under the Client Sign-Up Agreement.

  • No liability is accepted for loss caused by the site being unavailable, or by any virus or harmful material that may infect your device through your use of the site, beyond what results from a failure to take reasonable care.

  • These limits apply to your use of the website only. They do not apply to, and do not reduce, the Trainer's responsibilities to clients under the Client Sign-Up Agreement, which contains its own liability provisions and preserves all statutory consumer rights.

10. If you buy coaching

Buying coaching, an online subscription, or a pre-written programme is governed by the Client Sign-Up Agreement, which you accept in the coaching app (currently FITR), on its website or in its mobile app — while buying an online subscription or programme, or, for in-person coaching, before you pay and before your first session. That Agreement — not these website terms — sets out what you are buying, what it costs, your cancellation rights, the health screening, and how responsibility is shared. If anything in these website terms appears to conflict with the Client Sign-Up Agreement in relation to a purchase, the Client Sign-Up Agreement applies.

11. Changes

These terms may be updated from time to time, for example if the site changes or new features are added. The version published on the site is the one that applies to your use of it. Changes to these website terms do not affect the terms of any coaching already purchased.

12. Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have non-exclusive jurisdiction. If you are a consumer habitually resident in another country, this does not deprive you of the protection of any mandatory consumer laws of that country, which may also apply.

13. Complaints

If something on this site is wrong, or you are unhappy with anything about it, please say so — by email to hello@keepitupfitness.com. A written complaint will be acknowledged within 5 working days. KeepItUp Fitness is not required to, and does not currently, participate in any alternative dispute resolution scheme; this does not affect your statutory rights or your right to take legal action. If you are not satisfied with the response, you can get free, impartial advice from the Citizens Advice consumer service (citizensadvice.org.uk), or from the equivalent consumer advice body where you live. Complaints about how your personal information has been handled are covered in the Privacy Notice.