Learn it properly.
Get strong.
Keep it up.
Strength and conditioning coaching.
Seasoned athlete or never stepped foot in a gym - same coach, same standard.
Buy a programme from £10, train online from £45 a month, or train with me 1-1 in Brentwood or Chelmsford.
I meet you at your level — then we build
No experience needed
Many people don’t know where to start when it comes to fitness.
I take the guesswork out and show you exactly where to go.
You will always know what to do
With videos, coaching notes, clear focuses, explanations, and more, you will always know what to do.
And if you don’t, I am only a message or an email away.
Built around your life
Two days a week or five, home gym or full gym — There is a programme to suit you.
Two ways to train
Online coaching
From £10 one-off, or from £45 a month
Buy a ready-built programme outright and keep it, join the Training Club with programmes focused on specific goals with new programming every week, or step up to full 1-1 online coaching written for you. All of it in the FITR app, with clear focuses, videos, coaching notes, and explanations.
1-1 in person
Start with two sessions for £100, then from £60
Hands-on coaching in Brentwood or Chelmsford, with a coach who will teach you properly. Best if you don’t know where to start, have a specific goal, want to learn a specific movement, or you need someone to keep you motivated and accountable.
Your Questions, Answered
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Yes, and it is the most common place people start. You will learn the lifts with an empty bar or a broomstick, at your own pace, with a video on every movement. If you know you need some more guidance then I recommend you book in a few 1-1 in person sessions that can be used to help you with any specific movements you need to work on.
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Yes, and a lot of my work is exactly that. Whether it is CrossFit, classes or your own programme, with the 1-1 options available I build around what you are already doing rather than piling on top of it. Usually that means a strength bias that fits alongside your week, and honest work on the lifts that are holding you back. Tell me what your training looks like and the goals you have and we can develop a plan that works for you.
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This is the single most common reason people do not start, and it is backwards. Getting fit enough to train is the training. Now is the time. If you need more focused help then look towards online or in person 1-1 options which can be tailored to you even more.
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Three sessions a week of 45 to 60 minutes is the sweet spot. Two works. I would far rather you did two every week for a year than four for a fortnight. Long term consistency and routine is where progress comes from.
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One-time purchase programmes are pre-written. You should look carefully at the programme descriptions before purchasing if you have an existing injury. The same goes for the Training Club. Injuries can be managed and we can do that best with 1-1 bespoke programming. That is a normal part of coaching, not a reason you cannot train. Injuries and flare ups should always be assessed by a GP or medical professional.
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The monthly plans have no minimum term and you can cancel any time.
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1-1 coaching in person runs in Brentwood and Chelmsford, Essex. Online coaching works anywhere in the UK, wherever you can get to a gym or have a decent setup at home.
What clients say
“He’s incredibly knowledgeable, patient and genuinely cares about the people he trains.”
— Alaina
“George has the ability to break it all down into tiny steps so that bit by bit, the fear subsided.”
— Anne
“The app made it really easy to follow the programme and he was always ready to help or answer any question.”
— Andreia
Ready when you are
Look at our programmes, or get in touch.
No matter your fitness level, this is the place for you.
Now is the time to start!